Here are the Pros’ reviews of William Hill, one of the most historic and authoritative casinos in the industry.
- Brand with a solid reputation
- Attractive bonuses
- Good customer support with reasonable turnaround times
- App available for iOS and Android
- Reduced number of games from mobile app
- Poker section too modest
William Hill is probably the best-known casino brand in the world and also the most historic, having been operating in the betting and gaming sector for 87 years .
Born in London way back in 1934 , it quickly became an icon of betting in the United Kingdom , an integral part of English culture. Today, William Hill is a famous brand all over the world, present in 175 countries . It boasts 2,300 betting centers and the online casino in 26 languages, and is used by millions of people every day who connect from all over the planet. But despite being the most famous international brand, it is not the most famous casino among Australian enthusiasts. But it is undeniable that its popularity is constantly growing.
Its reputation, in fact, does not disappoint even with the site present on the Australian market . In our opinion it is, to date, one of the 4 best online casinos in Australia . And not only for its history but also for the quality of the site, for the experience offered to the user , for the games available and for customer support.
But let’s look in more detail at the William Hill reviews of each of our Pros , analyzing the various areas of the brand from Reputation and Reliability, Games and Software, Payments and Bonuses, and Customer Support. This content is part of our group of casino reviews written by our Best online casinos au experts.
William Hill: Pro Reviews
Reputation and Reliability: a brand, a guarantee
I really don’t think there’s much to object to about this: the William Hill brand is probably the most recognized in the world . Although in Australia there are brands with much more visibility and notoriety given their long presence on the national market, if we speak from an international point of view, I really don’t think there is another brand so well known in the world.
It is present in 175 countries, has more than 2,300 betting shops, has more than 16 thousand employees , the English site has more than 14 million visits a day , and has been translated into 26 different languages.
The History of William Hill
This is a historic operator that already in the 70s, during the peak expansion of betting shops and before online existed, had more than 14 thousand shops. Today, moreover, it has much more than an online casino , betting shops and telephone bets: it is a sponsor of great athletes and also owns a TV channel, William Hill TV. In short, it is a gigantic bookmaker that operates on a global scale.
In addition, William Hill casino is the most historic brand active in Australia today: it was born way back in 1934, before the Second World War! It was also among the first to create an online casino, as their site has been online since 1998. During all these years, William Hill has built a strong reputation as a reliable brand. It is a stable company, which has been listed on the stock exchange (LON: WMH) since 2002 and has a turnover of more than one and a half billion per year. In 2019 they bought the foreign casino Mr. Green , which however is not available in Australia.
Finally, in November 2020, the acquisition of William Hill by the Caesars Entertainment group was officially announced (and accepted by shareholders) , a colossal holding company that owns and operates some of the most iconic and prestigious land-based casinos in the world, such as Caesars Palace in Las Vegas . The European part of William Hill was also sold to 888 Holdings. The merger of these colossal brands could create one of the strongest gambling corporate groups in the world. Therefore, the future of William Hill is also in good hands.
William Hill Review: Trustworthiness and Legal Issues
In this William Hill review we certainly cannot avoid mentioning the reliability and possible legal problems related to the brand , and we can say that William Hill is a reliable brand. Despite the brand being extremely reliable, in Australia William Hill still has a long way to go to remove from the throne the big brands that have been present in our country for a long time. It has only recently entered the Australian market. Having acquired the ADM license n°15038 just over a decade ago, William Hill is still little known among Australians, but it is making its way very quickly and will become, with good probability, one of the favorites in our country.
Always remember that choosing a completely legal online casino is the only way you can be sure that no one wants to scam you. In this way, in fact, you can count on a Return to Player that is always efficient and never exclusively to the advantage of the dealer. If you do not know what the RTP is, you must understand that it is a very important value. In fact, it indicates the percentage of money played that ends up in the prize pool and therefore again in the potential availability of players in the form of prizes, and the part that, instead, ends up with the dealer.
From this, therefore, you will understand by yourself that the higher the RTP percentage, the better it is for the player. For example, for each game you find on William Hill, the RTP is indicated. Just click on the “i” button and discover its value. In this way, you can decide independently which game is best for you and your needs.
Furthermore, the Random Number Generator will guarantee that everything is done safely. In practice, when the symbols come out in an online slot machine or the ball stops on a number in roulette, you must be sure that everything is done randomly and this can only be guaranteed by the RNG . This is an algorithm born and created specifically for the purpose of ensuring players that everything is done in complete safety. In an illegal casino you will never have this guarantee and, therefore, it is much better to stay away from them to avoid unpleasant surprises.
William Hill also promotes responsible gaming and ensures that players who think they have a gambling addiction problem always know how to get out of it or, at least, can ask for help from more experienced people.
The reliability of this dealer, then, also comes from the fact that a 128-bit SSL system is used. In practice, it is a method created to encrypt all the personal data of the players and ensure that the financial operations are safe. In short, even if any cyber criminal were to enter the system, they would not be able to steal any data because they would be encrypted. This is an essential element to take into account when playing online. The Secure Socket Layer , at the moment, is the best method for protecting personal data but not all online dealers always use it. And if a protection system is not used, it means that your data is not safe and neither are the credit or debit cards that you usually use to deposit money into your gaming account.
Having said that, therefore, we can safely say that William Hill certainly deserves excellent marks in this area , given that it has all the credentials in order regarding reliability and reputation. It is legal in Australia since it has the ADM license of the Customs and Monopolies Agency and can count on the longest experience in the betting sector and also in the online casino. It has a reliable RTP and a safe RNG that no one can use in its favor or against you. In short, there is really little to worry about when we talk about William Hill casino, because in terms of security it is certainly one of the best in the sector.
Rating: 5 stars
Review by:
Davide is an expert in the online gambling industry and brand reputations, he knows the business strategies and finances of various bookmakers well.
Games & Software: Quality Beats Quantity
I have to say that William Hill has a good range of games . The selections are not particularly rich, because they could have something more in the casino section. That said, they do have some very interesting titles that demonstrate their intent to focus on quality rather than quantity.
William Hill works with Playtech , one of the best software providers in the gambling industry. In total it has 5 sections dedicated to games: Casino, Live Casino, Slots, Poker and Vegas. Let’s look at them together in detail and find out what they contain.
Games and Providers Available at William Hill Casino
In the part dedicated to the William Hill Casino, we find several subsections, and this is already a great starting point. For the player, in fact, everything becomes simpler. It is, in fact, possible to choose your favorite game easily.
It must be said, however, that the casino section is the one that collects all the games, therefore also the slot machines and the live ones . The online slots section is the one that probably offers the most choices to players. Just consider that there are over 70 games, which as we have seen are mostly made by Playtech. In addition to these there are other online slot machines that have a progressive jackpot. In practice, they can count on prize pools that are nothing short of exceptional and, in some cases, even exceed one million euros.
In the Vegas section you can find other slots, not only from Playtech but also from NetEnt, IGT, Barcrest , and Aristocrat. In this part of the site, therefore, you can find other online slot machines, some of which are very famous. Among these, for example, we cannot fail to mention Blood Suckers , also because it is one of those with one of the most important and highest RTPs . Then there are Starburst and Gonzo’s Quest , which are certainly among the best slots from the software provider NetEnt . But also among the favorites of Australian players.
Among the card games, instead, we find blackjack, baccarat, Tequila Poker and Jacks or Better. If you want to bet on roulette, you will find 5 games in software version including classic roulette,
The Poker section is well done but absolutely too little supplied. And this is a shame since we are talking about one of the real symbols of the casinos. However, you will find the variants of Texas Hold’em, Stud Poker, 3 card and Jacks or Better .
Please note that all games can also be tried in demo mode , that is, with a virtual account thanks to which you can have fun but without spending too much money. However, you should know that you must first be registered. We always advise our readers to play a few games in play money mode, both to test the platform and the games, and to understand whether the features present are really as interesting as they seem or not . Furthermore, you will also understand for yourself whether the information we have given you is reliable or whether in some cases we have been imprecise. Furthermore, by playing with a virtual account you will not even have to worry about losing money and you will be able to bet for as long as you want both on online slot machines and on card and table games.
Speaking of the latter, the demo mode game, available only by registering even on games with live dealers, is also perfect for testing strategies. In practice, as you know, there are techniques to try to increase your chances of winning, such as strategies dedicated to roulette . Thanks to the live mode, you can test them firsthand and understand if, in fact, they give a certain advantage.
If you are a fan of live games, then all you have to do is click on the Casino Live button and choose one of the tables that interests you the most. In this section there is really choice because you can find 25 different versions of the main casino games, such as roulette, blackjack but also Dragon Tiger, Sic Bo and 7 and a Half. This is certainly a point in favor of William Hill and one to take into account in this review, because it is enough to consider that this type of game is among the favorites of many players for a series of factors. First of all because it almost seems like being inside a traditional land-based casino, and secondly because of the security, or rather the appearance of security.
William Hill Reviews: User Experience
There are players who, despite knowing that a legal online casino is completely safe, always blame the software when they lose. In this case, however, it is impossible to blame your bad luck on a real person who deals the cards in a traditional way. This is why many users, therefore, go in search of the best live games , and it is possible to find many of these in the live section of William Hill.
From a user experience point of view , it is without a doubt one of the best platforms I have tested. For the player, navigation is very easy , and it is suitable for everyone, even those who have less experience with this type of platform. However, I have noticed some problems with accessing the site via Chrome , since every now and then the site logs out or presents some errors. And it does so, in particular, when changing between the various areas. Finally, the poker section is not the best. However, these are all small things.
William Hill Casino Mobile
The playability is also perfect from mobile devices from which you can bet directly through the browser of your smartphone or tablet, both Android and iOS. You will not have to create any new account, but just log in with your credentials and start playing. From mobile, then, in addition to playing you can carry out any other operation just as if you were playing directly from your home PC. For example, you can make deposits to the account or withdraw the winnings obtained . You can request the assistance of an operator via live chat or play in demo mode in one of the many games available on the gaming platform.
William Hill App
The William Hill casino app allows you to play and bet as if you were in a browser , and it can be downloaded on both iOS and Android devices. Unfortunately, there is one small sore point that we cannot ignore: the selection of games is smaller in this version.
So we have come to the conclusion of this William Hill review on Games and Software . Given all the things written previously, especially on the quality of the games and the playability of the platform, I can say that William Hill casino does not deserve the maximum score, but I stop at 4 stars.
Rating: 4 stars
Review by:
Riccardo is an expert in gaming software and user experience. He evaluates the games and software used in a technical way, as well as looking for bugs or errors in bookmakers.
Payments: Everything you need is there
Whenever you start playing at an online casino or are about to sign up, I always recommend that you check the deposit and withdrawal methods available on the platform . Keep in mind, in fact, that you will have to deposit money into your gaming account in any case and, hopefully, you will have to withdraw it. This means that these are operations that should be of some interest to you, therefore, you need to know all the details . When it comes to payment methods, in fact, many underestimate some aspects that can be really important, such as the minimum or maximum amount, the times for crediting the money or any commission fees.
Payment Methods Accepted at William Hill
As for William Hill , there is no need to worry, as I will analyze everything for you and all you have to do is read this review and draw your own conclusions about this online casino.
For deposits to your gaming account you can use all the most popular systems. Among these, for example, you will find Visa and MasterCard credit cards , PostePay , and e-wallets such as PayPal, Skrill and Neteller as well as paysafecard . You can also use bank transfer. You should know, however, that this is the slowest system seen. In fact, it takes three to five working days, while for all the others the credit is practically immediate.
The minimum deposit is 10 euros for everyone , while with PostePay it is only 5 euros. Higher, however, with the bank transfer since it reaches 30 euros . The maximum amount, however, changes a bit for everyone. And it goes from 250 euros with paysafecard to 99,000 and 100,000 euros respectively with credit and debit cards and PostePay, and with Skrill. The maximum deposit, however, is possible with the bank transfer , since it reaches 120,000 euros. Finally, to close the discussion of deposits to your gaming account on William Hill, it must be said that for no method is there a commission fee.
Let’s instead analyze the withdrawals and methods to be able to withdraw money from your gaming account . Withdrawal times vary from 1-3 days for cards and Postepay, while just 1 day is enough for electronic wallets (Neteller, Skrill and Paypal) and Paysafecard. It goes up to 3-5 days for bank transfer. Do not forget that even in this case there are no additional costs applied by William Hill . There may, however, be some expenses that will be credited directly to you by the payment system you use.
The minimum amount is really low, since we are talking about only AUD5 with almost all systems except bank transfer. But as we have seen before, the bank transfer has different costs and times even for deposits. The maximum amount stops at AUD8,000 with PayPal, AUD32,000 with Neteller, AUD80,000 with PostePay and credit cards and, finally, AUD100,000 with Skrill.
Having a low amount for both withdrawal and deposit is one of those factors that makes you understand how much this dealer is interested in putting its players in the best conditions . In this way, in fact, they are given the opportunity to play even if they have a very small budget available , such as 5 euros . The same goes for withdrawals. Some operators, in fact, set very high minimum limits and do not give players the opportunity to withdraw their small winnings . William Hill, on the other hand, has established figures that are within everyone’s reach and this is certainly to be appreciated.
Bonuses Available at William Hill
On the William Hill casino, moreover, there are various bonuses of different types , valid on the different sections of the platform. Among the main bonuses, applicable to all casino games, the Welcome Bonus is certainly worth mentioning . This bonus is released upon the first transfer of funds made for a game session.
Other bonuses to mention are the Sports Bonus , usable in sports betting which is sent directly to the player’s email. A no deposit bonus of AUD20 on selected games has recently been added .
We have reached the end of one of our mini William Hill reviews, this time on Payments and Bonuses. I can say that this is a section in which William Hill is still very competitive. There are all the main payment methods, and therefore, there is a wide choice. The minimum amounts are within everyone’s reach and, in fact, with PostePay you can deposit only 5 euros. This is really a great advantage for those players who have a small budget to allocate to betting on casino games . The same goes for withdrawals.
Having a method that allows you to withdraw even just 10 euros is not always available in online casinos, not to say very rarely, and therefore these are opportunities to be seized upon. The waiting times for certain payment methods could be improved a little more, and for this reason William Hill cannot reach the maximum score for me.
Rating: 4.5 stars
Review by:
Gianpaolo is an expert in online casino security, payment methods, AAMS certifications, online scams, as well as player privacy.
Customer Support: Assistance is there and it shows
The quality of a dealer can also be seen by the quality of its customer service. Having more methods available to users, in addition to being able to count on kind and above all prepared operators, is certainly an excellent point in favor of any site. Consider, in fact, that sooner or later you may find yourself forced to contact customer service for a problem. And imagine your regret and frustration if you then discover that you are dealing with operators who not only do not understand you, but who cannot explain themselves because perhaps they do not even know the sector perfectly. Instead, thanks to our reviews you will know even before signing up whether this service is truly efficient or not.
I can say with certainty that William Hill customer support is one of the best, compared to other online casinos in Australia. You can either send them the usual email, or write to them through the live chat system . It must be said that this method is to be appreciated, in addition to being really convenient and above all fast. You can contact them even before being a registered user and they can help you solve any doubt or problem that may arise in front of you. The operators respond very quickly and above all clearly and concisely. There is no automatic bot but you will be assisted by a real operator who speaks Australian, and who will surely be able to help you with what you need.
But the most interesting thing is the kindness and helpfulness of the operators. I tested them several times with simple and complex problems, especially with the login problems that Riccardo mentioned in his review, and each time they were extremely efficient. In one test, I received an error when trying to access the site with my account, so I asked them to help me. Not only did he solve the problem in a few moments, but he asked me to try to log in while he was online, to verify that everything was ok . Usually, operators at other casinos would have said to try and if I had problems to call back , wasting the user’s time and patience.
We then also tried with software providers , that is, we asked to know which providers were available on the site . This, although it seems very simple, is a question that we almost always encounter difficulties with. In fact, the operators very often do not even know what they are and therefore have no possibility of answering us. In this case, however, not only were they very precise, but they managed to give us all the most important information we needed . And they did it in a very short time.
Alternatively, you can also take a look at the FAQ section . In fact, you will find dozens of frequently asked questions from various users and just as many very clear and well-explained answers at each step. Even from this point of view, William Hill excels and, above all, puts its users in the best conditions. Not everyone, in fact, can waste a few minutes to speak with an operator. In this way, however, they will know that there is always a section with many useful answers to refer to.
Rating: 4 stars
Review by:
Sara is a customer service expert, and she is the one who tests all the customer services of the various casinos, evaluating which one treats customers best and solves problems the fastest.
About William Hill
| Company Name | WHG (International) Limited / William Hill Malta Plc (from November 2020) |
| Registered office | Gibraltar / Malta (from November 2020) |
| Australian Headquarters | Milan |
| Founding Date | 1934 |
| International Turnover (2019) | AUD1.7 Billion (approximately) |
| Australian Turnover (2019) | AUD40 Million (approximately) |
| AAMS License Number | 15038 |
| Phone Number | 800 977 631 |
| [email protected] |
William Hill Details
